Issue #1 · The Flavor Playground

MiSTO

A flavor concentrate.
Not a soup mix.

One bag in the cupboard. A spoonful turns butter, cream, yogurt or broth into dinner.

Frankie, the MiSTO iT Girl, drawn in bold 1990s comic style
Hi. I’m Frankie. I run this place, and dinner is about to get a lot more interesting.

Meet Frankie

Flavor ambassador. Opinionated. Always in the kitchen.

Somewhere in her kitchen Frankie leaning on a kitchen counter surrounded by ingredients

She is not here to make it easy.
She is here to make it good.

MiSTO is a flavor concentrate. Not a soup mix, not a spice blend, not a bouillon cube. One bag lives in the cupboard and turns ordinary things into dinner.

The shortcut aisle assumes you would rather not be cooking. I cook. I just do not want to spend forty minutes building the first ten percent of the flavor.
Frankie looking pleased with herself

How it works

Three steps. No instructions required, but here they are anyway.

1

Pick your base

Butter, cream, Greek yogurt or broth.
Nothing you have to go out and buy.

2

Stir in a spoonful

A whole ingredient concentrate,
not a powder that tastes like a shortcut.

3

Decide what it becomes

Soup, sauce, glaze, dip or spread.
Same bag, different night.

What should we make next?

French Onion is happening. You pick what follows it.

French onion soup drawn in 1990s comic style In production

French Onion

A Paris bistro twenty minutes before it closes.
Already in development.

Butter chicken drawn in 1990s comic style Up for vote

Butter Chicken Style

Warm, creamy, tomato and spice.
Built for stirring straight into yogurt.

Lemon and roasted garlic drawn in 1990s comic style Up for vote

Greek Lemon & Roasted Garlic

Bright, sharp, garlicky.
Turns butter into a sauce in thirty seconds.

White miso and scallions drawn in 1990s comic style Up for vote

Scallion & White Miso

Savory, deep, a little funky.
The one the chefs will fight about.

Sweet corn and chilies drawn in 1990s comic style Up for vote

Sweet Corn & Chili

Sweet first, hot second.
Dip territory, obviously.

Cajun spice blend drawn in 1990s comic style Up for vote

Cajun

Smoky, peppery, loud.
For people who reach for hot sauce before they taste it.

One vote each. Frankie reads every single one.

Where the vote stands

Updated every week. No takebacks, no recounts.

BABE! vs CAPISCE?

The iT GiRL vs The Podmother

Ten rounds against a pea dip run by a cartoon crime family. The audience votes every week and the winner actually gets made. Frankie would like you to choose correctly.

Go to the Battle @thebrandbattle

What happens next?

MiSTO is being built in public. This is the order of operations.

Right now

The flavor vote is open

Frankie has arrived, the product is explained, and you get to pick what gets made after French Onion.

Next up

French Onion gets made

The first flavor goes into development. Taste tests, the mistakes, and what it actually costs to produce.

After that

The bag gets designed

Packaging start to finish, posted as it happens, including the versions that got thrown out.

Come say hi

Frankie posts the build as it happens on Instagram.

This address reaches a real person.

No schedule, no spam. Frankie writes when something actually happens.

she reads everything

eatmisto@gmail.com
@eatmisto